stc group, a leading digital enabler, has selected Rotana Media Services (RMS), a media sales powerhouse in the MENA region, as its exclusive advertising partner for its premium streaming platform, stc tv.
The signing ceremony was held in the presence of HRH Prince Alwaleed Bin Talal Al Saud, Founder and Chairman of Saudi Arabia's Kingdom Holding Company and Chairman of Rotana Media Group, stc group CEO, Eng. Olayan Alwetaid, and Dr. Walid Arab Hashim, Chairman of Rotana Media Services.
As digital entertainment rapidly evolves in Saudi Arabia, Connected TV (CTV) – internet-enabled streaming television – is shaping the future of content consumption. With millions of users across the region, stc tv is at the forefront of the entertainment industry in the Middle East. Through this partnership, stc group's wide base of KSA customers, businesses, and communities will be served by Rotana Media Services' digital advertising experts, ensuring brands can engage consumers through highly targeted, data-driven campaigns. Using advanced tech solutions, data analytics, and vast advertiser networks, RMS will elevate monetization capabilities for stc's brand partnerships and the wider ecosystem looking to connect and engage with viewers across the kingdom. With expertise in CTV, Over-the-Top (OTT), Online Video (OLV), and Hybrid Broadcast Broadband TV (HbbTV), this partnership with RMS will drive stronger brand engagement across stc group's premium video inventory.
Eng. Faisal Al Saber, Group Chief Commercial Officer of stc group, stated: "At stc group, we continuously seek partnerships that enhance our capabilities and ultimately enrich the lives of our stc community. Collaborating with industry leaders like Rotana Media Services will unlock new opportunities in digital advertising while delivering greater value to our audiences and brand partners."
Nezar Nagro, CEO of Rotana Media Services, added: "Being selected as stc group's exclusive media sales partner is a major milestone. This partnership strengthens our digital presence and provides advertisers with advanced, data-driven solutions. With our expertise, we are bringing innovation and efficiency to stc group's platforms, driving measurable success for the stc ecosystem."
Nisrine Ghazal, VP Digital of Rotana Media Services, said: "Rotana Media Services is redefining video advertising in the region. Our technology, demand partnerships, and data-driven strategies will unlock new opportunities for stc tv, ensuring the brand achieves impactful results."
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About stc tv
stc tv is an industry-leading streaming service that aggregates and curates top regional and global content available for MENA audiences. With a flurry of OTT platforms available in the market, it's becoming increasingly difficult for consumers to navigate, discover, and engage with the content they like.
stc tv solves that pain point through its world-class streaming platform, customer-centric digital experience, and rich content that is handpicked from top partners, including Shahid, STARZPLAY, discovery+, Cartoon Network, BluTV & more; bringing about a unique library with the best movies, TV shows, documentaries, and kids' programs.
Users are also able to watch exclusives and original productions that cannot be found anywhere else, in addition to the best free-to-air & encrypted live TV channels from regional & international networks and broadcasters.
All of this and much more in one place!
